Parimatch has added three more Premier League teams to its sponsorship portfolio following similar agreements with Aston Villa, Brighton & Hove Albion, and Southampton.

Stellar Premier League Portfolio

Parimatch announced the deal in Monday’s press release, marking another strategic marketing maneuver by the sports betting and online casino giant.

Under the terms of the deal, the Cyprus-based online sportsbook and gaming operator will get the privileges and perks that come with the title of Premier League club sponsor. These include the rights to get advertised across multiple offline and digital platforms, tickets and hospitality, club merchandise, exclusive access to club assets, and many more.

The sportsbook will also launch a series of joint projects, marketing campaigns, and freebies.

A Perfect Match

In the press release, key people from the two of the three Premier League football clubs added to Parimatch’s sponsorship portfolio commented on the recently agreed deal. They also explained why such a partnership with the online casino and sports betting operator appears like a perfect match for all the parties involved.

Nicola Ibbetson, Aston Villa’s chief commercial officer, said: “This is an exciting announcement for the club, bringing on board an international brand like Parimatch who match our growth ambitions. 

“This partnership will enable us to bring even more opportunities to our fans, and we look forward to what we can achieve together.”

Sarah Batters, director of marketing and partnerships at Southampton FC, also expressed confidence about the deal: “We are delighted to welcome Parimatch as a new commercial partner. Parimatch shares our club values of being ambitious and forward-thinking, and we look forward to working with them for the season ahead.”

Parimatch is now sponsoring five Premier League clubs following the recent signings. The company has remained the sponsor of top-flight football club Chelsea while maintaining tie-ups with Leicester City and Everton. 

 “We are also honored to have Chelsea, Everton, and Leicester City by our side, and can’t wait to see our partners on the pitch — showing their passion for football and, naturally, winning,” said Roman Syrotian, the co-CEO at Parimatch Tech.