Tipico has broadened its market coverage anew following a monumental partnership with gaming giant Caesars Entertainment. 

The 10-year agreement will enable the sports betting and online casino provider to secure market access to launch its sportsbook operations in Iowa and Indiana, subject to authorizing and approvals. 

 

Tipico-Caesars Entertainment Deal

Caesars Entertainment, a market leader in the US sports betting and casino entertainment scene, will facilitate Tipico’s sports betting venture into Iowa via Harrah’s Hoosier Park Racing & Casino and Isle Casino Hotel Bettendorf facility. 

Apart from allowing Tipico to secure vital iGaming market access, the partnership will also explore opportunities to expand into more territories in the United States down the road. These potential inroads to market expansion will require legislative approval in each state.  

Tipico will be rolling out its mobile sportsbook in Iowa during the final quarter of the year. The operator will follow it up with another launch in Indiana entry during Q1 2022, pending regulator approval. 

The report disclosed that the partnership would attempt to negotiate its way into more states towards the tail-end of the year. Tipico is also set to take its portfolio of online casino products live for the first time in New Jersey this coming fall.

Important Step to Expansion

Adrian Vella, CEO of Tipico US, hailed its alliance with Caesars Entertainment as a criucial step in expanding their market places presence across the United States.  

“We look forward to establishing our brand presence in the midwest, and introducing our highly scalable, proprietary multi-state sports betting experience to players in Indiana and Iowa,” Vella added.

Stephen Krombolz Tipico’s VP of business development and strategy, also commented on the deal, revealing their intention to negotiate their way into more US territories in the future.

“Indiana and Iowa are key states in our early expansion plans but there is certainly more to come, and we look forward to announcing additional partnerships later this year.”

More Related Deals

Caesars Entertainment bagged a major deal after agreeing to purchase the non-US business of William Hill for £2.2bn. 

The Las Vegas-based gaming giant will reportedly earn around £835m or $1.2bn by acquiring the operator’s American operations. 

Industry observers expected the parties to close the deal during the first quarter of 2020. By that time, Caesars will be taking over all of William Hill’s assets in the United States in an attempt to control a large portion of the country’s sports betting and online casino market.