Betfred Sports is stepping up engagement with American sports fans as the UK-based sportsbook operator unveiled on Wednesday, September 22, its plans to put up an activation tent at Mile High Stadium.

Betfred Sports at Mile High Stadium

Betfred invites Broncos fans aged 21 and above to visit its tent in every Denver Broncos home game throughout the 2021-2022 season, as first reported by Casino Beat.

The tent, which will become a fixture at the South Lawn area outside Empower Field at Mile High for upcoming home games, aims to connect with Broncos fans and enhance the tailgate experience.

These fans will get all sorts of perks and freebies, including being able to watch football games on multiple TVs, use its bar area, win free bets & beer and view live odds.

The sportsbook will also install a beer garden, sitting area, and interactive games in the surrounding area of the tent to take the tailgate experience to another level.

During the Broncos’ first home game, Betfred will allow fans to meet Denver Broncos alumni and two-time Super Bowl champ Rod Smith. Fans can also get signed pictures or memorabilia and take photos together with the Broncos legend.

The activation tent will serve as an area where visiting Broncos fans can download the Betfred sports betting app. From there, they can sign up for an online Betfred Sports account to receive a 100 percent wager match of up to $500, win or lose.

Betfred allows fans to bet on different betting options, including straight bets, in-play wagering, parlays, and more throughout the football season.

Quotes from the Press Release

Bryan Bennett, COO of Betfred Sports, said: “This will be a great opportunity to really interact with fans and inform attendees who Betfred Sports is and what we have to offer.

Mac Freeman, Broncos chief commercial officer, added: “In partnership with Betfred USA Sports, Broncos fans are able to enjoy this one-of-a-kind pregame experience right outside of Empower Field at Mile High. This lounge will allow fans to engage with the team in a unique and exciting way.”