The Betting and Gaming Council or BGC is rolling out the ‘Take Time to Think’ campaign, which seeks to promote various responsible gaming tools offered by its members.

BGC wants safer betting for Everyone

BGC’s latest responsible gaming initiative aims to draw the support of gaming operators, customers, and Government stakeholders in an effort to find the most efficient way of promoting responsible betting tools. 

“Take Time to Think Campaign” represents a departure from the regulated market’s previous responsible gaming message: ‘When the Fun Stops, Stop,” which also achieved its primary objective of educating customers with safer betting practices.  

BGC will be launching its newest safe betting campaign through a series of TV adverts highlighting the benefit of using responsible gaming tools at different stages of play, even during the middle of the game. Moreover, operators will also show support by promoting the campaign’s message across online and retail businesses. 

BGC and its stakeholders have high hope the latest campaign will outweigh the impact of its predecessor in encouraging gaming enthusiasts to take the safer and healthier route and consider using safe betting tools to guide them on their gaming journey. 

Some of the best practices the campaign wants to impart with gaming customers include setting deposit limits, taking time-outs, and self-exclusion.

“Take Time to Think Campaign” is bankrolled by BGC members and some of the biggest companies in UK gaming scenes, including William Hill, Entain, bet365, Gamesys, Flutter, Betvictor, Betway, Kindred, Playtech, Betfred, PlayOjo, Betsson, and Microgaming.

Quotes from the Press Release

Conor Grant, chief executive officer of Flutter UK and Ireland, expressed its support to BGC’s latest responsible gaming campaign drive: “Our brands have been at the forefront of innovative campaigns to raise awareness and promote customer usage of safer gambling tools for a number of years.”

“Together with the wider industry, we are pleased to support the BGC’s Take Time to Think campaign, which aims to positively impact awareness and usage of the range of safer gambling tools available to customers.”

Grainne Hurst, director of corporate affairs at Entain, noted: “Ensuring our customers have an enjoyable experience when playing with us is our highest priority, and we are pleased to support the Take Time To Think campaign as an important initiative, which encourages customers to take full advantage of the safer gambling tools that are available to manage their gaming.”

Michael Dugher, chief executive of the BGC, added: “I am absolutely delighted that our members have signed up to this fantastic campaign.

“Millions of people enjoy a flutter and the overwhelming majority do so perfectly safely and responsibly. But that doesn’t prevent the regulated industry from continuing to do more to promote ever higher standards in safer gambling.

“Our research has shown that the ‘Take Time To Think’ message will encourage even more customers to pause and consider whether to make use of the wide range of safer gambling tools that are available. That will enable them to stay in control of their betting.

“The efforts BGC members are making to promote safer gambling are in stark contrast to the all too easily available unsafe, unregulated black market online.”

It is believed that the campaign “will be even more effective” than its predecessor in encouraging customers to pause and consider the safer gambling tools operators provide, such as setting deposit limits, taking time-outs, and self-exclusion.