Huddle, an igaming technology provider, has expanded on its B2B offering in North America as it partners with Sporting Group. 

Huddle – Sporting Group Deal

Under the terms of the deal, the AI and data-driven company would collaborate on several initiatives to automate further and increase efficiencies and revenues across several of the operator’s primary sports betting products and markets, emphasizing the US and Canada markets.

Additionally, Huddle will concentrate on a number of the Sporting Group’s US sports products and services as the operator expands its worldwide footprint into regulated and newly regulated states and provinces in 2022 and beyond.

Huddle, which launched in late 2020, raised $3 million in venture capital seed funding. The business is creating and implementing a succession of automated solutions using a microservices model – the first is trading, odds feeds, and risk technologies.

Quotes from the Press Release

Andy Wright, CEO of Sporting Group, heap praises on the agreement, which he believes will create more growth opportunities for the company moving forward:

“The Huddle team are some of the sharpest and most progressive brains in betting technology and we’re delighted to be working in partnership with them as we continue to expand our sophisticated Trading and Risk Management services into the global sports betting market. 

“I’m confident they will add significant value to us, as Sporting Solutions continues to move into new territories focussing on new products and innovation. I look forward to seeing some great things happen next year.”

Francesco Borgosano, CEO and co-founder of Huddle, commented on the agreement:

“This is our first major technology partnership, with many to come in the weeks and months ahead. We’re thrilled to be working with such an incredible brand that has led the way in the betting industry for so many years and continues to grow and expand under Andy’s leadership.

“North America is a huge focus for the sector, with more states and provinces coming online every month. We have some of the brightest minds in advanced AI and data-driven technology combined with many years of experience within some of the biggest betting brands and suppliers. 

“Together, we are developing intelligence-based automated products that we believe will unlock the true potential for both brands and providers, and we can’t wait to get underway with the Sporting Group.”