DraftKings has inked “another strategic collaboration with an NHL team” by becoming the official daily fantasy partner of the Boston Bruins and the TD Garden, as well as the exclusive presenting sponsor of the organization’s 50/50 charitable raffle. ‘

DraftKings – Boston Bruins Deal

Should sports betting become legal in Massachusetts, both parties will add the status of official sports betting partners to the collaboration.

DraftKings branding and content will be incorporated throughout TD Garden, appearing across various marketing assets throughout the stadium. 

The sportsbook and daily fantasy operator will also secure premium, television-visible dasher board placements throughout the arena, including on the Bruins’ offensive end on the side of the net. The company will have 15-second commercial sports, and L-wrap banners on the venue’s over 400 televisions during arena opening hours. 

Moreover, DraftKings will be promoted on TD Garden’s digital LED billboard facing inbound traffic. 

The Bruins and DraftKings will collaborate on strategic digital and social media content. The former will take over the team’s homepage, app integration, and digital connections to the group’s suite of products. 

To sweeten up the tie-up, both entities will work together on a new video series inspired by daily fantasy involvement and thrilling in-game moments, which will surely drive engagement across the Bruins’ social media channels.

Quotes from the Press Release

Cam Neely, president of the Boston Bruins, stated: “The Boston Bruins are thrilled to announce this new relationship with DraftKings, a Boston-based firm that has established itself as the preeminent destination for daily fantasy sports.”

“We look forward to working with DraftKings to ensure that our fans at TD Garden continue to have the best sports and entertainment experience imaginable.”

Ezra Kucharz, DraftKings’ chief business officer, noted: “We are ecstatic to announce our latest team partnership with the Boston Bruins, an amazing organization that, like us, is persistently focused on the fan.”

“I’m looking forward to seeing our partnership and branding greet fans wherever they are – online, via the Boston Bruins Foundation’s premier 50/50 raffle, which galvanizes viewers while advancing fantastic charitable causes, and in-person, via the iconic, supersized, digital LED billboard facing inbound traffic into Boston’s famed TD Garden.”