Planet Sport, a B2C and B2B sports media provider, has expanded its live casino offering with the launch of its cross-sell product, which enables operators to connect video and live odds broadcasts.

Planet Sports presents Planet Vision 

Planet Vision, the company’s cross-sell product, is described as a “cost-effective, scalable, real-time, and easy-to-use” video platform that curates content from YouTube, Vimeo, and RSS and then incorporates it into any live casino game presentation via screens behind the dealer/host.

Dean Rayson, Planet Sport’s head of B2B betting sales, explained: “Planet Vision enables operators to stream video for whatever sport they like, which means we can supply customized feeds to different countries, assisting operators in localizing their live casino products.”

“Not only that, but they may significantly increase engagement and session duration, as well as drive live casino gamers to their sportsbooks on a large scale. 

Planet Vision is a game-changing product with significant room for growth, which is just what we intend.” Operators have complete control over the platform and the material presented on the screens with Planet Vision. Along with utilizing content from popular video streams, operators can build and stream their own customized content based on player interests.

This means that players can view match highlights and sports information in-between game rounds, as well as keep an eye on the operator’s newest odds and markets. 

Quotes from the Press Release

Mike Grenham, Planet Sport’s managing director of Betting, stated:

“We are happy to announce the formal launch of Planet Vision, a cutting-edge solution that enables operators to increase live casino player engagement and cross-sell their casino and sportsbook.”

“We’ve shown a few sneak peeks of Planet Vision at recent trade fairs and have received great reaction. Operators immediately recognize the increased value it gives to the player and how it can help them achieve even higher LTVs.”