Playtech announces the opening of a new state-of-the-art Live Casino studio in Zurich for Swiss Casinos.

Playtech Live Casino studio in Zurich 

Playtech, the world’s leading gaming technology provider, announced today the beginning of a new dedicated Live Casino studio in Zurich, Switzerland. 

The venue, which was created at the former Swiss Casinos in Zürich, is being hailed as “the first of its sort in Switzerland and the second in Europe.”

The new Live Casino studio is located on the Swiss Casinos’ current Zurich premises and is the first in Switzerland and the second in Europe. Swiss Casinos, which owns four of the country’s mainland-based casinos, collaborated with Playtech in 2019 to debut the company’s Casino and Live Casino offerings in Switzerland, followed by the introduction of the Playtech iPoker network in 2020. This next phase of the relationship capitalizes on Playtech’s strong B2B strategy for expanding newly regulated regions.

The Live Casino studio was developed in close collaboration with numerous departments and further the two organizations’ close relationship. As a result, the state-of-the-art studio provides Swiss players with direct access to Playtech Live tables via the casino website, including Live Roulette, classic 7 Seat Blackjack, and All Bets’ scalable Blackjack variant. All tables are hosted by fully qualified, native-speaking dealers, offering the most excellent possible experience for Swiss casino’ players.

Swiss Casinos is the largest casino group in Switzerland and is wholly owned by Swiss citizens. Swiss Casinos operates exclusively in Switzerland, with locations in Pfäffikon, St. Gallen, Schaffhausen, Zurich, and the online casino swisscasinos.ch and the Zurich GEORGE Bar & Grill. Swiss Casinos’ numerous casinos combined to produce gross gaming revenue of CHF 149.4 million in 2020. CHF 66.6 million was paid in casino tax, which benefited both OASI funds and cantons directly. Swiss Casinos Holding AG offers a variety of services in finance, human resources, information technology, technology, and security, as well as marketing. Their associate, Playtech, Playtech, founded in 1999 and currently listed on the London Stock Exchange’s Main Market, is a market leader in the gaming and financial trading industries, employing around 6,400 people in 24 countries.

Playtech is the premier technology firm in the gambling industry, providing business intelligence-driven gambling software, services, content, and platform technology to the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo, and poker. Playtech ONE is the pioneer of omnichannel gambling technology through its integrated platform technology. Playtech ONE unifies data-driven marketing capabilities, single wallet functionality, customer relationship management (CRM), and responsible gaming solutions across product verticals and retail and online channels.

Playtech collaborates with and invests in significant brands in regulated and emerging regions to distribute its data-driven gaming technology across the retail and online value chains. Playtech sells its technology to the industry’s largest retail and online operators, land-based casino firms, and government-sponsored organizations such as lotteries on a B2B basis. Playtech owns and operates Snaitech, Italy’s largest online and retail sports betting and gaming company. Further, a division of Playtech’s Financials business is a technological pioneer in the CFD and financial trading industries, operating on a B2B and B2C basis.

Quotes from the Press Release

According to Patrick Mastai, Online Director at Swiss Casinos: “We are thrilled to announce the launch of our delighted Casino studio, which was developed in close collaboration with the Playtech Live team. Our Live Dealer offering is unmatched, and our new, first-of-its-kind studio in Switzerland has been designed to an exceptionally high standard. Moreover, collaborating directly with the dedicated and experienced Playtech Live team has been a wonderful experience.

We look forward to expanding this cooperation as our product and content offerings expand in Switzerland.”

Margarita Terlanova, Playtech Live’s Senior Customer Relations Manager, added: “The new Playtech Live studio in Zurich is a true monument to Playtech’s close relationship with Swiss Casinos. By collaborating closely with both teams, we created an industry-leading online experience that replicates the sensation of playing in one of Swiss Casinos’ premier land-based casinos. From training a team of specialized croupiers to act as Live hosts to the studio’s bespoke design, this live experience is unlike any other we have delivered previously. Playtech Live is pioneering the development of an entertainment-driven experience that excels in both gaming and presentation. We are confident that Swiss Casinos’ patrons will enjoy an amazing gaming experience.”