The Netherlands Online Gambling Association has added another member to its ranks with Malta-based Bayton. The company, which owns a slew of online casino brands including Jackpot City, River Belle, Luck Nugget, and Spin Palace, said the agreement would enable the group to “have a voice” in the Dutch industry and “perhaps encourage a positive shift in the perception of gaming.”

Bayton joins NOGA

Bayton is the NOGA’s newest member, joining bet365, Betsson, Betway, Entain, Flutter, Kindred, LeoVegas, Nuvei, and Tombola. NOGA is a trade organisation and advocates for online games of chance providers devoted to providing a secure, responsible, and appealing online games of chance offering in the Netherlands.

Quotes from the Press Release

“Bayton is the firm behind some of the most well-known and popular online casinos, and with their expertise and input, NOGA can offer even more international experience to the Dutch market’s improvement. We are thrilled that Bayton has joined the ever-growing NOGA family,” stated Peter-Paul de Goeij, director of NOGA.

“NOGA views Bayton’s decision to join as evidence that the sector is coming inexorably closer to full collaboration. We look forward to working with them closely in the future for the benefit of the Dutch gambling business.”

Gregory Bettridge, director of Bayton, stated, “We are thrilled to join NOGA since it enables those in the Dutch market to have a voice and, ideally, contribute to a positive shift in the way gaming is seen.”

“Our priority is the client, and assisting them in playing wisely provides a fun and sustainable experience. By partnering with other reputable operators and engaging in open communication with authorities, we can strengthen our systems for responsible gaming and better coordinate our efforts to combat fraud and money laundering.”