Affilka by SOFTSWISS increases its affiliate marketing tracking platform’s capabilities with the addition of a new module for poker sites. 

Afflilka’s Poker Module 

Affilka can now provide its services to online poker companies in addition to online casinos and sportsbooks. With the addition of the poker module, clients operating online poker sites willalso be able to leverage Affilka as well. The modified API will be used to process user gaming activities on online poker sites with the new module. Along with data on clicks, registrations, deposits, and cash-outs, the Affilka affiliate marketing platform will gather, store, and process the following information about online poker players:

● Poker Rounds Count – the number of rounds played in a poker game by a player.

● Poker Bets Sum – the total amount wagered in poker games by a player.

● Poker Rake — the commission fee charged by a poker room that hosts a poker game.

● Sum of Poker Bonuses – the total of all bonuses awarded to a player.

● Corrections to the Poker Balance Sum – the total of the player’s manual balance changes.

● Poker Third Party Fees Total – the sum of all fees paid by an online poker room to third party service providers.

● Poker Net Revenue Sum — the poker site’s net profit after bonuses, balance adjustments, and third-party fees have been deducted.

In addition to the API update, the Affilka team updated the Commission Onstructor for CPA, RevShare, and Hybrid deals (a combination of CPA and RevShare). Affiliates are compensated based on a certain player action or set of player activities. When calculating CPA deals, poker sites will be able to consider variables such as the time between player registration and deposit (or meeting other qualification criteria), whether a player has an active self-exclusion limit as part of responsible gaming practices, duplicate players, and user status (verified or blocked). Not only player deposits, but also poker player activities such as Poker Rake Sum per player or Poker Bets Sum per player can now be considered for CPA payouts. Thus, in order for an affiliate partner to receive a CPA payment for a referred player, the player must deposit a given amount over a specified period, and the player’s Poker Rake Sum and/or Poker Bets Sum must equal a specified amount.

When a poker site employs the RevShare model, it compensates the affiliate with a percentage of revenue. Affiliates may be compensated a share of the gross income made by referred gamers. Additionally, the owner may pay a percentage of the Net Revenue (rake minus bonuses, balance adjustments, third-party fees such as payment system fees, taxes, poker network fees, etc.).

They are thrilled to announce the debut of Affilka’s long-awaited poker module. Not only casinos and sportsbooks, but also online poker companies can now leverage the platform’s own technologies for player acquisition. Because poker is a significant component of the iGaming industry, they have worked diligently to offer our poker software solution. Postbacks have also been refined. Along with the traditional postbacks for registration, first deposit, any amount, qualification, and casino and sportsbook NGR, Affilka now includes postbacks for Poker Rake Sum and Poker Net Revenue Sum. Moreover, qualified postbacks now include variables holding a qualifying player’s Poker Rake Sum values. Casinos, sportsbooks, and poker sites can use the Affilka affiliate management software platform to market their businesses through affiliate programs. Affilka’s tools enable you to monitor the efficacy of affiliate programs, manage collaboration with affiliates, and analyze player behavior.

About Affilka

Affilka by SOFTSWISS is an iGaming affiliate management tool. The platform enables operators to manage affiliate partners across many brands, optimize marketing expenditure, and track partner-generated revenue. SOFTSWISS is a globally renowned iGaming expert, specializing in the provision of approved software solutions for managing online gaming businesses. The company employs a global workforce of over 1,000 people and has an official presence in Malta, Belarus, Poland, and Georgia. SOFTSWISS is licensed to operate gambling in a number of jurisdictions, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia, and Greece. The company offers a diverse product portfolio that includes an Online Casino Platform, a Game Aggregator that aggregates thousands of casino games, an affiliate platform called Affilka, a sportsbook platform called Sportsbook, and a Jackpot Aggregator. SOFTSWISS was the first company in the world to launch a bitcoin–optimized online casino system in 2013.