Casino and sportsbooks using cryptocurrency Stake have strengthened its position in the Octagon. This is due to the company’s continuing collaboration with the Ultimate Fighting Championship. 

Stake – UFC Linkup 

Building on the two companies’ previous engagement, which began in 2021 and saw the crypto casino become the UFC’s first-ever official betting partner in Latin America and Asia, the partnership will see the crypto casino continue in the role mentioned above in Brazil.

Mladen Vuckovic, CEO of Stake, announced that they are delighted to prolong their cooperation with the UFC for 2022, following a record-breaking year in 2021.

Their partnership with the UFC continues to strengthen, and they are excited to welcome UFC fans from all over the world to their platform. The current player base embraced the collaboration, taking advantage of VIP events and exclusive material to connect with one of the world’s largest sporting organizations. This is something they will not be able to obtain anywhere else.

The partnership establishes the UFC’s first betting partner in Brazil. The organization has grown to become “one of the most recognized brands” with an estimated 34 million fans and provides Stake with various integrations with important UFC assets. Additionally, the crypto casino will have a branded presence inside the Octagon at the select pay-per-view and fight night events throughout the year, in addition to serving as the presenting sponsor of the UFC’s regularly scheduled pay-per-view event in Brazil.

Additionally, the UFC and Stake will collaborate on a variety of unique and original content delivered through UFC-owned social media channels and digital platforms and exclusive promotions and VIP experiences for fans. The agreement establishes an annual brand ambassador fund that will provide considerable paid marketing opportunities to UFC athletes who participate.

Corporate Insights

Nick Smith, the UFC’s vice president of global partnerships, added, Stake.com has been an excellent partner over the last year, and we’re thrilled to continue the relationship.” With sports betting becoming more widely accessible, we’ve added Brazil, a significant emerging gaming market, to a far-reaching collaboration that already included key regions in Latin America and Asia. 

They look forward to collaborating with Stake to continue to provide fans with a unique way to experience the action and excitement of the UFC via Stake’s innovative and rapidly growing gaming platform.