Gila River Resorts & Casinos (GRRC) has selected NBA player Jae Crowder to be the company’s first professional athlete to sign a contract with the real-money casino and leisure company. The Summer Oasis Pool Party, which will be hosted by the Phoenix Suns’ 31-year-old starting point guard, will serve as the official launch of the endorsement deal.

Crowder as Gila River Resorts & Casinos Ambassador

GRRC welcomed Jae Crowder to the team in the voice of president and chief marketing officer Dominic Orozco, who described him as a “bossman” whom the firm is “proud” to have chosen as its first-ever brand ambassador. With Crowder’s talent and vision on its side, the firm is looking forward to celebrating the designation of its new resorts in an exciting manner. The Greater Phoenix Racing Club (GRRC) is the largest gaming venue in the Phoenix metropolitan area. Three casinos in Arizona (Wild Horse Pass, Lone Butte, and Vee Quiva) are owned by the company, in addition to the Santan Mountain casino, which will open in December.

Crowder officially became a Phoenix Suns player in 2020, and he has been instrumental in the team’s two appearances in the NBA Playoffs in that time. He is also well-known for his one-of-a-kind clothing line, Bossman, which embodies his unapologetically self-aggrandizing nature and drive to be himself. In many ways, his vision is in line with the GRRC’s motto, “You Do You.” Crowder is also widely-liked for his aspirations to give back to the local community on a consistent basis, as well as for his entrepreneurship talents and abilities. When asked about the new brand ambassador agreement, the athlete noted the shared vision they have with Gila River and the many things they have in common with the organization. Crowder also remarked that, as a top-tier athlete playing for one of the NBA’s most powerful organizations, he wishes to strengthen his links with individuals he knows and trusts in his hometown.

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Five Summer Oasis Pool Parties will be hosted by Bossman

One of the first brand ambassador responsibilities that Crowder will have for the firm that is currently under the control of the Gila River Indian Community is to host the Summer Oasis Pool Party, which will take place from May to September. The party will be held at GRRC’s Wild Horse Pass location in Chandler on the last Saturday of every month, and it will bring together some of the world’s most prominent DJs. It was reported in January that the Gila River Casino would be renamed to represent a more upscale gaming experience. It was 27 years ago today that Gila River Hotel & Casinos first opened its doors, and today it is known as Gila River Resorts & Casinos. In addition to Wild Horse Pass and Vee Quiva, two more GRRC-owned resorts have been awarded the rare Four Diamond rating. They are available around the clock, 365 days a year, and they provide a variety of gaming options, including live casino games, slot machines, poker games, and BetMGM sportsbooks.