Sportradar will offer the French operator automated match highlights and assist the growth of its fan interaction for ParionsSport en ligne, a sports betting brand owned by FDJ. The deal was struck by Sportradar and Francaise des Jeux (FDJ).

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FDJ to get 30-second Video Content Pieces

Sport will profit from the live channel marketing services offered by Sportradar since the company will provide its clients with brief video snippets from matches that are no more than 30 seconds in length.

Customers will need to subscribe to the service in order to access this video material; after they have done so, they will be given the option to get push alerts on their mobile devices.

According to Patrick Mostboeck, the worldwide director for video and streaming products at Sportradar, FDJ will be able to strengthen its interaction with its clients by using Sportradar’s technology, which is the most advanced in its field. The patrons’ tastes will be taken into account while configuring the material in order to give them a more personalized experience.

Mostboeck continued by stating that through creating personalized content, clients would have a far deeper and more meaningful relationship with FDJ than if they had just received a push notification with a conventional message. Hugo Le Pierres, who is in charge of product, offers, and services at ParionsSport, said that the firm is thrilled to provide this brand-new and one-of-a-kind product to its customers.

He said that ParionsSport strives to deliver the “best possible service” and that it is a pleasure to work with Sportradar to become the first French operator to provide such content. According to him, this assertion was stated in the same line. FDJ is the first operator in France to be powered by Sportradar’s live channel offering as a result of this partnership. There will be video snippets of the most prominent soccer competitions in Europe.

Renewed Partnership

The objective of Sportradar’s latest push in Europe is to further bolster the company’s presence there. In addition to delivering original content for soccer to operators in Europe, the firm has just extended its collaboration with the England and Wales Cricket Board, so it will also be able to cater to fans of cricket in the United Kingdom (ECB). The multi-year extension will result in additional fan-engaging apps for the community of cricket enthusiasts who play for enjoyment. This agreement will also feature the well-known Play-Cricket Live app, the Play-Cricket Scorer app, and the Countdown Cricket app, all of which will be accessible up to the year 2024. Since its launch in 2017, the Play-Cricket Live app has provided coverage of hundreds of matches in both Wales and England. This is not the first time that Sportradar has looked to improve the quality of the cricket experience, and Sam Taylor, the managing director of InteractSport, remarked that Sportradar continues to be dedicated to assisting cricket in expanding at all levels. He went on to say that the renewed cooperation with the ECB will result in a “closer connection” with recreational players as well as provide a new dimension to the way in which they participated. In addition, Sportradar is going to introduce the Sportradar Integrity Exchange as part of its ongoing efforts to combat match-fixing and other forms of corruption in the sports industry.

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