Major League Baseball, a professional baseball organization, and the Ontario Lottery and Gaming Corporation, the province’s government-owned operator, have signed a multi-year contract. Under the terms of the deal, OLG will be the league’s official sports betting partner.

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OLG partnered with MLB

Significantly, this agreement represents MLB’s first sports betting collaboration in Ontario. OLG’s Proline sportsbook will be permitted to distribute MLB content as a result. Additionally, the deal will assist the operator in promoting its content via social media and promotions with the baseball league. The MLB will also provide its own complete responsible gambling procedures to the cooperation. The sports league has pledged to safeguard the game’s integrity both on and off the field. In the meanwhile, OLG will utilize its PlaySmart platform to offer gamblers with all the information they need to make educated choices.

The Proline sportsbook enables Canadian bettors to wager on sports at one of its 10,000 locations around the province. Moreover, due to the PROLINE+ platform, sports bettors may enjoy sports betting on the web. In August of last year, Proline was introduced as Ontario’s first licensed sportsbook. It offers sports lovers to gamble on European championships, American sports, and college football, among the most popular leagues in the world. Users of PROLINE+ will now have access to exciting new material, including intriguing free-to-play games, as a result of the deal with MLB.

OLG broadens sports betting market reach

MLB’s senior vice president of business development, Kenny Gersh, discussed the cooperation with OLG. Gersh underlined that the league wants to grow the sport’s reach and that there is no better way to do it than by forming partnerships with smart businesses in each location. The MLB is certain that OLG’s competence in its native area will contribute to the growth of the league. Dave Pridmore, OLG’s chief digital and strategy officer, echoed these sentiments. According to him, the chance to collaborate with a world-class company will aid OLG’s development. The new agreement will enable the operator to provide fascinating, one-of-a-kind interactive experiences. Consequently, it will captivate PROLINE+ subscribers with superior sports material. Additionally, OLG has just increased its collaboration agreement with PaySafe. On the other hand, Ontario remains an appealing location for gaming enterprises. Recently, SkillOnNet introduced three of its brands to the province.

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