The Philadelphia Inquirer and Better Collective, a sports media company focusing on instructional platforms for the online casino and sports betting sector, launched a media alliance this week.

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Quality Content for Gaming-Interested Readers

Under the terms of the new media collaboration with The Philadelphia Inquirer, Better Collective will provide cutting-edge technology and compelling sports betting and iGaming content to the publication’s up to 10 million monthly readers. Action Network, a subsidiary of Better Collective, will deliver the content, data, and statistics in accordance with the partnership, which will provide Better Collective with an additional marketing channel for operating, managing, and marketing customer data to sports betting and online casino gaming operators.

Expanding their Audience

Patrick Keane, chief executive officer of Action Network, stated that the new partnership would be beneficial to readers of The Philadelphia Inquirer because Action’s “unique sports betting insights and premium content” will assist them in deciding where to place their bets, utilizing Action’s “deep roster of talented sports betting experts. Keane concluded that the relationship would allow the “purpose-driven” Action Network to reach a broader audience with its goods and analytics, as well as benefit bettors of all experience levels. The media relationship with The Philadelphia Inquirer is the most recent media partnership to be inked by the sports media, which signed its first media agreement in 2019. Earlier in the year, Better Collective collaborated with the New York Post to provide its readers a comprehensive overview of sporting events, including data, content, and statistics, as well as a betting area.

Marc Pedersen, vice president and chief executive officer of Better Collective US, also commented on the media relationship, highlighting the company’s strong view that supplying bettors with relevant information, data, and statistics not only educates them but also enriches their experience. The relationship is expected to debut in August, giving The Philadelphia Inquirer’s readers sports betting material, data, and statistics right on the publication’s website so they can learn more about their favorite sports and teams.

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