Spotlight Sports Group and LiveScore Group Sign Multi-Year Agreement

Spotlight Sports Group and LiveScore Group Sign Multi-Year Agreement

World-renowned content, technology, and media business Spotlight Sports Group (SSG) has announced a multi-year partnership with LiveScore Group. The LiveScore Group’s sports betting brands Virgin Bet and LiveScore Bet companies will benefit from the services provided by the company’s Superfeed product as a result of this relationship.

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LiveScore

Superfeed Will Enhance LiveScore Group’s Sports Betting Brands

The purpose of SSG’s April 2021 launch of Superfeed is to provide information from sports betting specialists and so increase fan engagement. 

By using this product, LiveScore Bet and Virgin Bet will be able to expand their racing offers and add more areas over time. In addition, they will be able to include Racing Post data from globally renowned races. 

Daniel Smith, the head of UK and Ireland sales at SSG, commented on the news, noting that Virgin Bet and LiveScore Bet are two of the “most interesting brands in the market” and that SSG is delighted to work with these two companies. 

He noted that Racing Post has delivered the most comprehensive coverage of horse racing for over three decades. Smith concluded by stating that the cooperation between the two companies would result in growth, as it will include not just Irish and British horse racing, but also analysis from South Africa, the United States, and France. 

Racing Post material is now accessible to consumers in France, the United Kingdom, the United States, Ireland, Hong Kong, the United Arab Emirates, and South Africa. The foreign material may be accessible with a single Superfeed connection and more areas will be added in the near future. 

James McKay, the sportsbook director for LiveScore Bet and Virgin Bet, remarked that the Racing Post material provides a great deal of value and impact, which is why he is thrilled to have it on the two brands. He stated that the relationship with SSG would make the user experience “even more delightful.”

SSG Secured Massive Expansion in the United States in Early 2022

SSG was able to increase its presence in the fast expanding US betting sector after securing a deal with US media giant Advance Local. This deal said that SSG would enhance Advance Local’s SEO and income by supplying local and national sports betting material, such as the most recent scores, betting tools, integrated affiliation tools, and games. 

The most intriguing aspect of the cooperation, according to Howard Kamen, vice president of sports betting and iGaming at Advance Local, is that SSG builds a community with tools and activities “to make sports fans wiser.” 

Rick Wolf, the executive vice president of SSG, noted that the cooperation with Advance Local is “more than simply producing clickbait” and that the technologies that SSG would supply to Advance Local will provide fans access to customized sports betting information. 

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.