After launching client campaigns for the US market, Enteractive is targeting lapsed and non-depositing consumers with personalized reactivation and retention services for US online casino and sports betting brands.

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Capitalizing Booming iGaming and Sports Bettings

This, according to the organization, followed a period of administrative setup that resulted in license agreements in other jurisdictions, including New Jersey, where Enteractive believes that “player reactivation is essential for brands to succeed in a hypercompetitive market.” At addition, the firm, which is participating in this week’s SBC Summit North America, intends to build a new office in Miami, Florida later this year. 

This endeavor will be led by CEO Mikael Hansson, who will also manage the growth. Enteractive intends to capitalize on the region’s booming igaming and online sports betting markets with the addition of a number of additional US personnel to its North American team. Strong levels of client retention are crucial for igaming operators in the United States and are the consequence of integrated corporate thinking, according to a recent article by the Chief Business Development Officer of Enteractive for SBC Americas, Andrew Foster.

Press Release Statement 

Enteractive’s Chief Operating Officer, Pedram Padidar, said that this signals a big milestone in the company’s growth into the U.S. market, which we’ve been preparing for over the last year. 

With its recent launches, the firm is starting the ball rolling and looks forward to fast expanding to produce campaigns for the increasing number of interested brands operating in both sportsbook and casino in the United States.

Unquestionably, marketing will have a role. Strong experience in areas like risk management and trading for sportsbooks or customer service for online casinos may be added. 

True product innovation will also be a defining element in how operators build their companies, and the sector has been on a roll with the introduction of new features and products in recent years.

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