Genius Sports, a provider of sports data, technology, and content, has launched a new campaign targeted at attracting, engaging, and energizing sports and sports betting enthusiasts.

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Integrate Marketing Efforts with Sports

Switch on Genius is a new campaign targeted at a variety of businesses that aims to promote awareness of the ability of highly tailored, dynamic, and data-driven content in creating strong ties with sports fans. 

Josh Linforth, managing director of Media & Engagement at Genius Sports, commented on the announcement by elaborating on the challenges brands face today, unable to “cut through the noise” of the modern “highly saturated digital environment” to establish strong connections with their sports audiences. Traditionally, sports fans are among the most enthusiastic and engaged customers in the world. 

However, the increasingly digital and fragmented environment is reducing the effectiveness of sports sponsorships and making it challenging for companies to gain and hold the attention of their audiences. 

As traditional sponsorship tactics struggle to deliver the same ROI as they once did, Switch on Genius illuminates how we help make that connection more effectively and efficiently,” Linforth continued, describing how Genius’ unique access to fans and live sports data proposition enables brands to connect their campaigns to what is happening in the game.

Media and Engagement Services

Genius Sports’ Media & Engagement solutions include sports-specific media purchasing technologies, tailored videos, and a suite of free-to-play games that enable marketers to stimulate sports fans, regardless of whether they are a sports sponsor. 

Genius Sports has positioned itself as a trusted partner to big global companies, like Heineken, Jersey Mike’s, Captain Morgan, Dominos, British Airways, and many more. Genius Sports, located at the intersection of sports, betting, and media, has a portfolio of sports-related partners, including sportsbook operators, sports leagues, and professional sports clubs. 

The sports analytics and information provider has added its PreMatch, Streaming, and LiveTrading services to a collaboration with the Czech Republic-based sports betting operator Tipsport that was begun in 2016. 

Genius Sports partnered with S.L. Benfica in May, announcing a data and broadcast partnership with the Portuguese Premier League soccer club.

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