BetMGM’s “IT’S ON” Campaign Created to Encourage Sports Audiences

BetMGM’s “IT’S ON” Campaign Created to Encourage Sports Audiences

  • BetMGM, a sports betting, and online casino business jointly managed by MGM Resorts and Entain debuted its new promotional campaign on social media channels, including an all-star lineup of actors and athletes.
  • The campaign will consist of a series of commercials featuring all BetMGM brand ambassadors.
  • According to 72andSunny’s creative team, the campaign aims to integrate viewers into the sports betting culture.

 

Our Recommended US Sports Betting Site in 2021

Our Rating

  • Score a $250 Welcome Sports Bonus
  • The Best Lines, Props And Live Betting
  • Accepts Wide Range Of Payment Methods Including Bitcoin
  • Bet On Traditional Sports + Politics, Esports & Virtual Sports
bovada

Part of the Sports Betting Culture

The ‘IT’S ON’ campaign will make its national television premiere on September 8, during Thursday Night Football, and will broadcast the remaining episodes in the following months, highlighting the BetMGM ambassadors. 

Raymond Doyle, vice president of Brand at BetMGM, stated that the goal of the new campaign is to “keep viewers on the edge of their seats in an unexpected way” for the gaming business.

Jamie Foxx will seek sports betting advice from Kevin Garnett, Wayne Gretzky, Jalen Rose, Barry Sanders, and Vanessa Hudgens in the first commercial, while Barry Sanders will play pickleball at a palatial estate in Malibu, Jalen Rose will visit his barber, and Wayne Gretzky will skate with Connor McDavid in the second series.

The campaign will be produced by 72andSunny New York and directed by Peter Berg, executive producer of Entourage and Ballers. It will run on broadcast, OOH, digital, and social platforms and brand ambassadors will use their personal social channels to promote the ads.

New Ads to Mark Season-Openers and Playoffs

New advertisements will be published throughout the year to coincide with the season-openers and playoffs of the NBA and NHL, as well as the NCAA tournaments. 

BetMGM maintains its efforts to educate clients about responsible gambling and give resources to help them play appropriately, all while attempting to increase its engagement with sports audiences. 

BetMGM supports Responsible Gambling Education Month as part of its commitment to responsible gambling.

Our Recommended US Sports Betting Site in 2021

Our Rating

  • Score a $250 Welcome Sports Bonus
  • The Best Lines, Props And Live Betting
  • Accepts Wide Range Of Payment Methods Including Bitcoin
  • Bet On Traditional Sports + Politics, Esports & Virtual Sports
bovada
Avatar

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.