BetMGM’s “IT’S ON” Campaign Created to Encourage Sports Audiences

BetMGM’s “IT’S ON” Campaign Created to Encourage Sports Audiences

  • BetMGM, a sports betting, and online casino business jointly managed by MGM Resorts and Entain debuted its new promotional campaign on social media channels, including an all-star lineup of actors and athletes.
  • The campaign will consist of a series of commercials featuring all BetMGM brand ambassadors.
  • According to 72andSunny’s creative team, the campaign aims to integrate viewers into the sports betting culture.

 

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Part of the Sports Betting Culture

The ‘IT’S ON’ campaign will make its national television premiere on September 8, during Thursday Night Football, and will broadcast the remaining episodes in the following months, highlighting the BetMGM ambassadors. 

Raymond Doyle, vice president of Brand at BetMGM, stated that the goal of the new campaign is to “keep viewers on the edge of their seats in an unexpected way” for the gaming business.

Jamie Foxx will seek sports betting advice from Kevin Garnett, Wayne Gretzky, Jalen Rose, Barry Sanders, and Vanessa Hudgens in the first commercial, while Barry Sanders will play pickleball at a palatial estate in Malibu, Jalen Rose will visit his barber, and Wayne Gretzky will skate with Connor McDavid in the second series.

The campaign will be produced by 72andSunny New York and directed by Peter Berg, executive producer of Entourage and Ballers. It will run on broadcast, OOH, digital, and social platforms and brand ambassadors will use their personal social channels to promote the ads.

New Ads to Mark Season-Openers and Playoffs

New advertisements will be published throughout the year to coincide with the season-openers and playoffs of the NBA and NHL, as well as the NCAA tournaments. 

BetMGM maintains its efforts to educate clients about responsible gambling and give resources to help them play appropriately, all while attempting to increase its engagement with sports audiences. 

BetMGM supports Responsible Gambling Education Month as part of its commitment to responsible gambling.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.