• MaximBet, a sports betting operator that aims to provide the greatest sports betting experience, has partnered with sports data and technology provider Genius Sports. 
• Under the terms of the agreement, the B2B provider will provide the provider with its sports betting solutions.
• The agreement covers NASCAR, EPL, MAC Football and Basketball and NFL solutions.

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MaximBet to Enhance Offerings with Genius Sports Solutions

MaximBet will get access to Genius Sports’ patented NFL technologies, real-time data, and analytics, per the terms of the arrangement. This will enable the operator strengthen its offers prior to the start of the NFL season on September 9th.

MaximBet also intends to enhance its offering with Genius Sports’ pre-match, live data, live trading, and next-generation statistics. Currently, the operator utilizes data existing in 97% of the total US betting market.

While the bookmaker aims to profit from the forthcoming football season, it will leverage the agreement with Genius Sports to bolster its basketball, soccer, and NASCAR offers. Genius Sports, as the official data partner of the MAC, will also provide MaximBet with NCAA sports data feeds.

The Operator considers Genius Sports to be an ideal partner

The founder and CEO of MaximBet, Daniel Graetzer, remarked on the partnership. He stated that in order to provide a premium betting experience, one must provide the greatest and most current original content. 

Therefore, the agreement with Genius Sports will enable the company to supply such material to its users, enabling MaximBet to engage sports lovers with improved betting products. Graetzer stated that Genius Sports is the ideal partner for MaximBet’s expansion in the North American market.

Sean Conroy, senior vice president of Genius Sports North America, weighed in on the topic as well. His crew is eager to assist MaximBet in expanding its fan base and acquiring new consumers, he said.

Genius Sports and the Canadian Football League recently collaborated to launch a new free-to-play prediction game for CFL customers. 

CFL Blitz Picks was introduced as part of the provider’s ongoing partnership with the league. Genius Sports recently released its Q2 results, which indicated the company’s ongoing expansion.

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