• Chalkline, a full-service client acquisition and retention platform, has announced a partnership with Digital Gaming Corporation (DGC) that will enable the free-to-play (F2P) gaming provider to deliver its prediction games exclusively to US customers via online casino and sports betting firm Betway.
• Betway views F2P as a key player engagement channel in jurisdictions where the brand does not provide real-money gambling.
• Betway’s Big Pick games will be powered by Chalkline’s BettorBI package.

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Boost Player Engagement for Betway Customers

Betway will be able to strengthen its free-to-play sports prediction games Betway Big Pick through its new agreement with DGC by introducing live-odds pick’em contests with cash, swag, and prizes. 

Bruce Watermeyer, executive vice president of North America Operations at DGC, commented on the new partnership with Chalkline by describing the company’s ongoing efforts to position itself “to engage with Betway players” nationwide by offering them “highly personalized experiences” through real gaming in states where Betway is available and through Betway Big Pick in all other US jurisdictions.

Beginning with the 2022 NFL season, Betway Big Pick players will be able to make weekly picks on games from all major sports leagues, while Chalkline will offer them greater access to pre-match content, more live in-play prediction games, and player prop parlay challenges. 

Daniel Kustelski, chief executive officer and co-founder of Chalkline, stated that DGC’s “ambitions for the Betway brand in the United States” represent a “great fit” for the Chalkline BettorGames platform. Kustelski was ecstatic to get into this partnership with DGC.

Revolutionary Gaming Experience

US sports fans need a premium, localized, and personalized free-to-play engagement as the market grows, and DGC and Betway are well positioned to offer a revolutionary gaming experience for fans through their multiple agreements with top-tier sports clubs, he added. 

Betway Big Pick will receive personalized, fully-hosted and mobile-first prediction games powered by Chalkline’s proprietary technology backed by the company’s BettorBI suite, which collects user-level data to inform faster, smarter, and more profitable business decisions and deliver fully-hosted and mobile-first prediction games.

DGC has offered premier online casino content in the United States since its start in 2014, and the company moved into sports betting by founding the Betway sportsbook brand last year. 

Betway is currently operational in Pennsylvania, New Jersey, Virginia, Arizona, Colorado, Indiana, and Iowa, and its scalable technology enables rapid and efficient market expansion. 

Betway, a member of several prestigious industry organizations such as the International Betting Integrity Association, iGaming European Network, the Independent Betting Adjudication Service, US Integrity, and the Betting and Gaming Council, offers its customers a personalized, entertaining, and educational betting experience within a safe, secure, fair, and responsible gaming environment. 

From its locations in Nashville, Tennessee, London, and Johannesburg, Chalkline has provided more than 35,000 distinct games to more than 12 million players worldwide.

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