• Engagement is the new money that sports organizations strive to accumulate in proportions that are enviable. 
• The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) have entered into a collaboration with Sorare, a blockchain-focused developer of fan experiences using innovative technology.
• Young audiences are a key focus of sports leagues, teams, and sports betting enthusiasts.

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The Impact of Fantasy Sports and NFT Technology on Fan Engagement

Sorare is now the official NFT Fantasy Partner for the NBA and will be able to create a free-to-play fantasy basketball digital game that aims to engage consumers and increase viewing and interest in the sport. 

This year, before to the 2022/2023 season, the product will be released, allowing fans to place digital money on teams and sportsmen.

Players will have a chance to win if they reach the top of the game’s leaderboard and improve their standing in the ecosystem. Nicolas Julia, co-CEO and co-founder of Sorare, described basketball as one of the most popular sports with some of the most devoted fans and hailed the possibility to partner with the NBA as a positive development. 

The NBA and its players have been at the vanguard of digital experiences and collectibles, and the game provides basketball fans with the ultimate sports entertainment experience, allowing them to play as general managers, control their own game, and forge real-world connections.

Sorare Makes Efforts to Engage Younger Audiences

NBA commissioner Adam Silver, a well-known inventor who has been receptive to blockchain technology and esports, stated that cooperation with Sorare is crucial for increasing fan engagement. Sorare is an exceptionally successful concept that allows sports fans to participate, trade cards, and even purchase fan tokens.

NBPA executive director Tamika Tremaglio applauded the agreement, stating that this change will allow the NBA to engage with fans from all over the world, thanks to Sorare’s innovative approach to gaming.

Sorare has been aggressively pursuing relationships with individual clubs and premier sports leagues, including the Serie A, which it joined in July. Blockchain-based tokens are a particularly attractive asset for leagues and teams seeking to expand their footprint in the competitive entertainment industry. 

The principal threat to all sports is their aging demography, with sports betting partially reviving new viewers. Next will be the implementation of Blockchain and NFT technologies, as well as the introduction of free-to-play games similar to those introduced by Sorare.

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