• The Atlantic Lottery Corporation (ALC) and the top lottery supplier Instant Win Gaming have signed a new content collaboration (IWG).
• Under the terms of the new agreement, IWG will create omnichannel gaming content for ALC.
• IWG and ALC management communicate their enthusiasm.

IWG Will Provide eInstants for ALC Under a New Agreement

The relationship, which was announced last week, would see IWG build multichannel games for ALC. Innovative retail and digital versions of eInstants games are anticipated to result from the new relationship. 

Under the terms of the new partnership, ALC will publish popular eInstants-compatible games. Super Cash Buster, one of IWG’s eInstants that has steadily gained popularity over the past few years, is anticipated to be included.

Robert Lalonde, the director of iGaming at ALC, disclosed that the company is thrilled to join forces with IWG, which will provide omnichannel content. 

He noted that IWG does not distinguish between iLottery and traditional lottery goods, but rather views them as “alternative sales channels.”

The Company’s Portfolio Of Partners Continues To Grow

CEO of IWG Rhydian Fisher praised the ALC for the new relationship. He explained that IWG’s lottery partners have been interested in developing eInstants for already popular retail games for the past two decades. 

Fisher projected that the new relationship will result in exciting content that will be highly accepted by the ALC’s audience.

This summer, IWG announced further strategic alliances. The partnership between the company and the Pennsylvania Lottery resulted in the launch of the Mine Blowing Jackpot eInstant game. 

In July, IWG and the Virginia Lottery entered into a partnership that was comparable to this one. Under the terms of the agreement, the company pledged to produce a Street Fighter II-themed eInstant.

IWG operates globally as a significant supplier of iGaming material to the lottery business. Currently, the organization provides its services to over 22 national and state lotteries. In addition, IWG has decades of experience creating and providing premium instant games.