Sportradar, a global leader in sports data, has announced a new partnership with the Caribbean Premier League. The agreement will enable the data company to acquire and distribute sports data from the league, in addition to powering a variety of sports betting products and services.

The data provider will also provide premium data solutions to the league and betting enthusiasts. It will also attract numerous betting enthusiasts to the league.

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Sportradar Reaffirms Dedication to Professional Cricket

Sportradar was selected as the official data partner, official betting streaming partner, and official integrity partner of the Hero Caribbean Premier League, the Massy Women’s Caribbean Premier League, and the SKYEXCH 6TY. Sportradar was chosen among its competitors through a bid that it ultimately won.

Consequently, Sportradar will now gather and share sports data from the above stated leagues. The aforementioned data will fuel media and sports betting organizations. 

The sports data business intends to supply consumers with more data points than ever before from each Caribbean Premier League. Additionally, it pledged to deliver audio-visual streaming content for 38 Caribbean Premier League matches and 19 6IXTY matches per year.

In addition, Sportradar will power the Caribbean Premier League with a new Match Centre that will include live scores, ball-by-ball analysis, game summaries, and other insights. 

The ball-by-ball commentary, as introduced by Sportradar, is an innovative feature that utilizes the company’s AI-powered technologies to give relevant live data. Using the Universal Fraud Detection System, Sportradar will also employ its AI skills to enhance the league’s integrity and safeguard it from betting fraud.

The Caribbean League greeted Sportradar with open arms

Chris Watson, the director of marketing for the Caribbean Premier League, commented on the transaction. He stated that he is pleased to welcome Sportradar as the official partner of the Hero Caribbean Premier League, Massy Women’s Caribbean Premier League, and SKYEXCH 6IXTY, and he lauded the data provider’s innovative Match Centre.

Eric Conrad, managing director of strategic partnerships and content at Sportradar, weighed in as well. He is confident that Sportradar would significantly enhance the Caribbean Premier League’s global awareness and contribute to its growth. According to him, the sports data company will direct as many as 2.5 billion cricket fans to the league.

Cricket is one of the most popular sports for wagering. According to estimates, the annual turnover for cricket betting at sportsbooks is over $78 billion.

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