New Jersey: Hard Rock Unveils New Management in Atlantic City

New Jersey: Hard Rock Unveils New Management in Atlantic City

Hard Rock Casino

George Goldhoff and Mike Sampson have been appointed to their respective roles. However, the New Jersey gaming regulators must still give their go-ahead before they can officially begin working in their new capacities.

This decision was made in response to efforts to enhance its market share in the state’s casino and gaming market.

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New Administration in Place in Atlantic City

Goldhoff currently serves as the president of the rebranded casino that was given the name Hard Rock Casino Cincinnati a few years ago. Goldhoff received high accolades from Jim Allen, the chairman of Hard Rock International, for his work in that region.

“In only three years of rebranding the property in Cincinnati, he was able to make that casino the leader in the market,” said Allen. “He was able to make the casino in Cincinnati the leader in the market.” 

Because of this, as well as Goldhoff’s prior experience in management and C-level positions, the firm believes that he will be able to lead the Atlantic City team into “the next phase” of gaming and hospitality for Hard Rock in the region.

Working Hard to Make Every Goal into Reality 

On the other side, Sampson has previous experience working for a variety of gaming organizations, some of which include Seneca Gaming and Trump Entertainment Resorts. 

It is an intriguing coincidence that the current location of the Hard Rock Hotel and Casino in Atlantic City was formerly occupied by the Taj Mahal casino which the former President of the United States owned. Hard Rock International acquired the bankrupt casino in 2017, and the next year it reopened its doors.

The company’s main objective is to have Hard Rock Atlantic City achieve the number one position in terms of market share in the surrounding area, and it has been working very hard to make this goal a reality. 

The most recent reorganization of management is merely one component of the larger scheme, and it is by no means the only step that the corporation has taken in the recent past.

Despite Setbacks, Hard Rock Maintained Its Investments

Hard Rock has a long history of establishing itself as a top name in the industry, and its goals for AC are a natural extension of that tradition. 

During the celebration of the Hard Rock AC’s fourth anniversary, it was revealed that the establishment had contributed more than one million dollars in total to charitable organizations. 

Additionally, the Pinktober campaign that was held in December of the previous year raised more than one million dollars in donations for breast cancer research.

Expansions, initiatives to acquire market share, and acquisitions typically demand a significant expenditure, and Hard Rock hasn’t missed investing in its own most important resource – its workers – despite the fact that these activities typically involve a substantial investment. 

The pay increase was implemented for all 10,000 of the company’s employees in the United States in September of the previous year. The entire amount of investment was one hundred million dollars.

Making its Commitment to Local Communities Objectives

A further noteworthy investment that the corporation made in the gaming sector of the United States was the acquisition of The Mirage. The bid was submitted quite some time ago, and Hard Rock made certain to clarify its plans for the venue, which include reconstruction and the absence of any immediate plans for closing the property. 

This is excellent news not only for the company but also for the workers who are currently employed there.

Even when they are building brand new casinos, Hard Rock is making sure that its commitment to the local community is at the top of its list of objectives. 

Although the inauguration of the full-fledged Rockford Casino is not expected to take place until November 2023, the operator has already provided financial support to a well-known local charity. 

A significant number of community members is recognizing the gesture of good faith by Hard Rock under the name “Rockford Promise.”

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About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.