Genius Sports has shared details about its newest engine, Genius Marketing Suite, claiming the new solution changes the way sports betting brands and other clients interact with sports fans in a big way.

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Interactive Solutions for Market Sports Betting Brands

On Tuesday, further information about the new comprehensive suite for engaging fans became available.

According to the explanation provided by the company, the new engine will produce one-of-a-kind methods by which sportsbooks, teams, leagues, brands, and other stakeholders in the sports sector can interact with their respective fanbases.

The data-driven solutions that are included in Genius’ fan engagement suite allow for a wide variety of marketing options to be used.

Additionally, the new engine includes engagement tools and features that help bring brands closer to their fans by developing long-term relationships. These tools and features help bring brands closer to their fans.

Mark Locke, the Chief Executive Officer of Genius Sports, noted that the debut of the company’s new solution gives exceptional choices to any brand that wants to interact with a sports fan audience.

He pointed out that the company is confident in its product because it understands sports fans and knows the ideal way to connect with them. This is the reason why the company is so confident in its product.

Locke continued by saying, “As the industry leader in sports data, the company is able to produce genuine and up-to-the-minute experiences at each stage of the marketing funnel.”

🚨 We've launched the Genius Marketing Suite, the ultimate fan marketing engine for brands, sports & betting operators.

Four complementary tools under one roof:
🔷Genius Media Buying
🔷Genius Creative
🔷Genius Games
🔷Genius Data & Content

Release: https://t.co/Bh23cIvT63 pic.twitter.com/g9g2ZlvuBK

— Genius Sports (@GeniusSports) February 7, 2023

In conclusion, the chief executive officer of the company stated that the newly developed Genius Marketing Suite can be of assistance to various stakeholders within the sports vertical. These stakeholders include sportsbooks, apparel companies, and sports teams.

Genius is already well-known in the field of sports for its one-of-a-kind activations, where it excels as an established leader. The organization has collaborated with some of the most well-known brands in the world, including Heineken, Coca-Cola, and Diageo, to name just a few.

Genius also has partnerships with well-known sports betting companies like FanDuel, DraftKings, and bet365, as well as with well-known sports leagues like the MLB and the NFL.

Sportsbooks Get Unrivaled Features From New Tool

There is a component of the Genius Marketing Suite known as Genius Media Buying, according to the information that was made public by Genius. Through the use of customized promotional campaigns, the service provides businesses with a one-of-a-kind opportunity to keep sports enthusiasts and turn them into customers.

A feature that allows marketers to “build, automate, and optimize highly tailored dynamic video, display, and CTV advertisements” is also included in the newly released engagement engine. The name given to this functionality is “Genius Creative.”

The new fan engagement engine, on the other hand, comes with an additional feature known as Genius Games. This feature is a solution that delivers gamification solutions to help brands engage with their fans. Games like fantasy football, predictors, and trivia can be examples of such solutions.

These games connect fans with their favorite brands. Last but not least, the new product that Genius has released includes interactive media tools that can be used to create widgets, sports data APIs, and other data-rich visualizations that enhance the overall experience for fans and sports betting customers. These tools can be found within the Genius Data & Content feature of the product.

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