Caesars Entertainment Corporation has said that it wants to grow its Caesars Rewards program by partnering with New York businesses before it gets a casino license for Times Square.

Caesars Rewards is presently regarded as the most comprehensive customer reward program that operates in the gaming sector.

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The casino and sportsbook giant is in the driver’s seat when it comes to customer loyalty within the industry because its program has more than 60 million members and provides customers with a variety of one-of-a-kind experiences and incentives.

Caesars Rewards will, in the end, develop a network that includes gaming, hotels, entertainment, retail, dining, and other locations. The smartphone app connects more than fifty different places, which gives members the chance to redeem, earn, and otherwise take advantage of one-of-a-kind experiences.

Caesars is currently working closely with Roc Nation and SL Green to acquire a gaming license for a venue in Times Square. This endeavor is being carried out as part of a joint venture between all three companies.

Caesars Entertainment and SL Green Announce expansion of Caesars Rewards Partnership to New York businesses as Part of Times Square Gaming License Bid.#Lasvegas #newyok #Manhattan #casino #realstate #timesquare pic.twitter.com/HT9kuMNjNO

— Hear Our City Media (@HearOurCity) February 18, 2023

Caesars has now confirmed that it intends to form partnerships with local merchants in New York in an effort to broaden the scope of its customer loyalty program. The new location is anticipated to be at 1515 Broadway.

In view of the anticipated gaming and entertainment destination in Times Square, this action signals a broader commitment on the part of the three individuals to assist in the support of local businesses.

At the same time, forming partnerships with local businesses expands the reach of Caesars’ loyalty program. This should mean that the company’s loyal customers will get more perks.

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Marc Holliday, the Chief Executive Officer of SL Green, stated that the firm intends to contribute to the development of a one-of-a-kind entertainment and gaming destination that is in keeping with the spirit of New York.

He explained that although guests of the new facility would have the opportunity to place bets at the location itself, they would also be traveling to other parts of the city to stay at hotels, shop, and eat at local restaurants.

Holliday believes that this presents a once-in-a-lifetime chance for the expansion of Caesars’ loyalty program in the state of New York.

In the end, he went on to say that the collaboration not only formalizes the connections with local businesses but also confirms the city’s continued commitment to its economic future.

The Chief Executive Officer of Caesars, Tom Reeg, stated that the Caesars Rewards program is widely regarded as the most successful loyalty initiative in the entire globe. In addition to that, he speculated that people in New York would have a positive reaction to the program.

Reeg made the point that supporting locally owned and operated businesses is beneficial to everyone involved in the process. He added that the growth of Caesars Rewards would help the city’s economy and give important support to the businesses in the area. 

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