The company’s expansion plan is complemented by a new strategic appointment and NASPL membership.

adesso, the dominant IT service provider in strategic European markets, announced its intentions to enter the North American lottery industry.

The company ultimately verified its desire to form partnerships with all lotteries in Canada and the United States. The ambitious growth plan is a significant milestone for adesso, as it would signal the company’s introduction to the North American lottery market, which has been identified as having significant potential.

Adesso has joined the North American lottery Association, also known as the North American Association of State and Provincial Lotteries, in conjunction with its expansion plans in Canada and the United States. (NASLP). This membership, according to the company, signified the “beginning of the rollout of the technology and consulting portfolio to the U.S. and Canadian markets.”

With respect to the aforementioned markets, adesso will concentrate on expanding two of its solutions. adessoDraws and LotteryForce are their names. The former is described by the company as an electronic, blockchain-based draw system that represents the first fully transparent, auditable, and repeatable solution for a secure drawing of winning numbers for digital lottery games. The latter is described by adesso as a “technology-leading, cloud-based iLottery platform for all channels of the future.”

Dr. Rudiger Striemer, senior vice president of the lottery at adesso, stated that the company’s products are prepared to meet the challenges posed by North America’s rapidly expanding digital lottery market. In addition, he stated that the company remains dedicated to establishing itself in the Canadian and American markets. Dr. Striemer predicted that Adesso’s products and services will “enrich state and provincial lottery companies.”

The Organization Expands Its Team of Gaming Advisors

In addition to joining the NASPL, adesso has announced a strategic appointment that is anticipated to contribute to the company’s development in North America. The company verified that it has retained the services of Woosley Gaming Advisors’ industry insider and expert, Bishop Woosley.

He joined adesso’s staff as a Gaming Advisor and brings extensive knowledge of the American lottery market. Due to Woosley’s leadership and skills, the company intends to deploy its innovative solutions with ease and engage with sector operators.

Given the market’s high potential, adesso’s expansion intentions in North America are not surprising. Moreover, the company’s extensive exposure in strategic jurisdictions throughout Europe, North Africa, and the Middle East makes it an ideal fit for the region’s rapidly expanding lottery market.

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