Vaix.ai AI Engine and Scientific Games have partnered to bring better customer experience to their users. The company will now include artificial intelligence systems into OpenMarket and OpenSports.

Scientific Games takes the lead

Scientific Games has grown its userbase exponentially in recent years and is now focusing on innovative technology to get the best customer experience forward. In an effort to do this, the gaming technology solutions providing company recently announced a partnership AI Engine Vaix.ai. Company executives suggest that this deal will help them bring more personalized gaming experienced to the users. This will include more tailored gambling experiences for the users which will match with their personalized gaming recommendations.

The company has a robust technology offering for its customers which will be further strengthened by the new deal. The new gaming experiences will be delivered on the OpenSports and OpenMarket product suites. They are two of the most popular product suites by the company.

Deep learning functionality on Scientific Games

Vaix’s technology will help Scientific Games use deep learning in its product suite. It will be very important for things like marketing, personalization, acquisition and even responsible gaming. On the other hand, the OpenSports product will use AI to provide better sports betting offerings to the customers. It would eventually translate into better betting experiences and ease of wagering.

SVP Sportsbook for Scientific Games, Keith O’Laughlin commented on the deal and said,

“AI is pioneering new technological frontiers, and we’re thrilled to partner with Vaix.ai to incorporate it into our sportsbook products. Players want a tailored experience, and with Vaix.ai we can offer a more deeply personalized experience through our OpenSports products than ever before.”

Most gaming companies are trying to provide highly personalized gaming experiences to their users. This ‘choice paradox’ is going to increase at a rapid rate as the number of users is growing exponentially. By using an artificial intelligence engine like Vaix.ai, the company will be able to provide these personalized experiences at a faster pace. Eventually, more gaming companies are expected to adopt this technology.

AI can also be used significantly for reducing cases related to gambling-related harms in certain individuals. A powerful AI engine can run simultaneously for multiple users which provides many benefits over human monitoring of user accounts. This will help companies save time, resources and deliver better services to their users.