BetMGM has closed a strategic deal with the Major League Baseball franchise Detroit Tigers, which will strengthen its presence in Michigan sports betting arena. 

New Deal: BetMGM-Detroit Tigers

The multi-year sponsorship agreement will see BetMGM become the Tigers’ official gaming partner, a team that is playing in the American League Central division.

The Tigers will integrate the Casino and Sportsbook brand across the team’s digital and in-field assets, including branding rights on scoreboards throughout the sides of Comerica Park Arena. 

The MLB team will also be working together with BetMGM in several fan-focused promotions, integrated social media content, and more.

The Tigers will also promote BetMGM on various digital and social platforms, including the MLB Ballpark App. BetMGM signage will also get advertised at Tigers’ stadium, including the out-of-town scoreboard and the speed pitch LED board.

BetMGM followed up on launching its digital sports betting and casino products in Michigan by announcing online poker’s addition within the region last week.

Key People on the Deal

Peter Kent, senior vice president of corporate partnerships at the Detroit Tigers, talked about the team’s recent alignment with BetMGM.

“We’re excited to expand our relationship with BetMGM to feature the Detroit Tigers and Comerica Park.

“Our fans will enjoy the enhancements this partnership provides to their experience, both at the ballpark and in rooting on the Tigers from home.”

Matt Prevost, BetMGM’s chief revenue officer, also spoke of the importance of partnering with a Michigan-based pro team to its goal of strengthening their tie with sports fans.

“From day one, the main priority for us in Michigan was to develop deep relationships with its beloved sports teams, and we are excited to expand on that today with our partnership with the Tigers.

“We look forward to engaging with the Tigers fan base and offering best-in-class promotions and perks only available on BetMGM.”

David Tsai, president of the midwest group at MGM Resorts, added:

 “The Detroit Tigers are a central part of the Michigan sports scene and bring an undeniable energy to the city.

“All of us at MGM Grand Detroit innovatively and excitingly Tigers and sports betting fans to our BetMGM Sports Lounge, before, during, and after games and provide an opportunity to experience America’s pastime in the most innovative and exciting way possible.”