BetMakers Sponsors Kentucky Downs

BetMakers Sponsors Kentucky Downs

BetMakers, an Australia-based a supplier of data-driven solutions and technology solutions to the wagering and racing industry has announced the tie-up with Kentucky Downs through sponsorship of Kentucky Downs, a significant first for BetMakers. BetMakers has agreed to sponsor a number of races at the race tracks for Kentucky Downs. As part of the deal, Global Tote, BetMakers owned business that powers wagering at the race track will now have the honor of becoming the title sponsor of the “Global Tote Juvenile Sprint” with the $500000 prize.

The sponsorship is the first such event for the Australian technology company, BetMakers, having previously provided $1 million vide the 2020 BetMakers Bonanza that was awarded to connections of Authentic after securing the top place at the  Breeders’ Cup Classic at Keeneland, 2020 Haskell Stakes, Kentucky Derby.

Other BetMakers sponsorships

BetMakers has sponsored two other events in the horse racing industry. The first sponsorship is being named as the official fixed-odds partner at the 100th Saratoga Sale that will take place in Saratoga Springs and the second is the sponsorship of the Racing and Gaming Conference that will be held at Saratoga.

BetMakers and Global Tote

Global Tote was acquired by BetMakers as part of an acquisition deal for Sportech, a pari-mutual wagering technology supplier that was initially announced at the end of 2020. The acquisition of Sportech racing along with the acquisition of all Ips and digital assets in the United Kingdom, United States, Europe, and Asia and has taken BetMakers onto a whole new level of global expansion. In August 2020, Globe Tote completed a National Thoroughbred Racing Association (NTRA) related project by delivery of a new technology platform for the NTRA’s National Handicapping Contest. This showed Global Tote’s determination towards making significant investments in the United States through technological innovation.

Views on the deal

Dallas Baker, Head of International operations at the BetMakers Technology Group has stated that the group looks forward to an expansion of its presence in the United States through collaboration with race track partners. He went on to say that that reinvestment is vital for the racing industry to prosper and grow in the United States and working towards that end, BetMakers is proud to be a sponsor of Kentucky Downs and support the racing and gaming industry through key projects and initiatives that include the BetMakers’ Bonanza and the National Handicapping Contest.

About sherlock

Sherlock Gomes loves to write and express his views on anything related to Gaming, Gambling, & Casino. He has been covering Gaming for more than two years now.