Betpoint takes another giant step towards becoming a tier-1 online casino and sportsbook operator, unveiling a rebrand to PressEnter Group on Tuesday, October 5.

Welcome PressEnter Group

PressEnter Group said the decision to adopt a new look and name ushers the start of a new era for the company, which has grown by leaps and bounds in the past few years. 

The company has come a long way since its inception in 2016. After starting as a single brand operator, the group now runs six iGaming brands while its employees increased by four times.

PressEnter said the company would continue to build upon the “strong foundations created by the Betpoint Group” as it ventures into new markets and gaming verticals in the coming years.

The group also vows to launch more iGaming brands and explore areas that present an opportunity to diversify their offerings.   

PressEnter backed up this initiative by unveiling its plan to establish its first online sportsbook soon. Moreover, the group will also look into acquiring start-up companies, which provide them with more technological resources and upgrades their services.

The company said embracing the PressEnter monitor stems from the idea of executing commands upon pressing the Enter button on a computer keyboard. The group stressed that the rebrand represents its desire to become a decisive, bold and proactive business entity.

Quotes from the Press Release

Lahcene Merzoug, CEO of PressEnter Group, commented: “I am delighted to unveil our new brand identity which aligns perfectly with our ambitions to become a tier-one operator of online casino and sportsbook brands in the industry.

“We see this fast-moving business as being a mix of technology, entertainment and igaming which the PressEnter name and branding captures. It is modern, dynamic, and agile – these are qualities that we have built into our culture and the products we operate.

“This is a hugely exciting time for the business, and it promises to be an incredible journey. To be a part of it, all you have to do is PressEnter.”