Aristocrat Gaming has just pulled off a fist-clenching move that would take the gaming world by storm. 

The Australian gambling machine manufacturer announced on Wednesday, Nov. 3, that it has partnered with the National Football League on an exclusive multi-year slot machine licensing agreement, which will be the first of its kind.   

Aristocrat Gaming – NFL Licensing Deal

The landmark deal grants Aristocrat an exclusive global license to produce slot machines featuring various NFL teams and its superstars. 

What makes this agreement a first of its kind is the inclusion of a non-exclusive license for virtual sports games. It only means Aristocrat will also be releasing more NFL-themed slots online for its iGaming clients.   

Moreover, Aristocrat revealed that it would be adding a customizable feature in these NFL slots so players can enjoy a personalized gaming experience. The company plans to launch these gaming machines tentatively during the 2023 NFL season.

NFL said teaming up with Aristocrat opens an opportunity to increase fan engagement through a new gaming experience. As for Aristocrat, the partnership with a high-profile sporting brand like the NFL will considerably boost its presence in the sporting world and enhance its product portfolio.  

Quotes from the Press Release

Hector Fernandez, president of Aristocrat Americas and EMEA, said of the groundbreaking deal with the NFL: “At Aristocrat, we are changing the game. In that spirit, we are thrilled to enter this agreement with the NFL, whose similar mission made this a natural partnership.” 

“Fans worldwide love watching the NFL, and casino players worldwide enjoy Aristocrat games. This agreement presents a new opportunity to reach tens of millions of NFL and Aristocrat fans with exciting new entertainment options on the casino floor and beyond.”

Rachel Hoagland, vice president of gaming and partnership management at the NFL, added: “The world of casino gaming is transforming, and the NFL is thrilled to be teaming up with industry leader, Aristocrat Gaming, with their proven track record in slot machine innovation and commitment to responsible gaming.”

“Today’s slot machines offer engaging experiences akin to popular video game consoles that our fans adore, and we believe with Aristocrat’s vision, we can bring that exciting gaming experience to fans on the casino floor looking to show their love of football.”