Swedish authorities have proposed additional regulatory reforms for the country’s online casino and sports betting market, which will take effect in 2023. Ardalan Shekarabi, the social insurance minister, detailed this latest round of proposals to ensure strong consumer protection and a long-term sustainable gaming industry.

What’s the Next Step?

The motions aim to prohibit “aggressive gambling advertising on the most dangerous games” and bar illegal players from the region’s digital marketplace.

The proposals, which will be submitted to the law council, include a prohibition on promoting illegal gambling and an extension of the ban on the advertising of unlicensed gambling to curtail illegal activity. Additionally, a gaming software license requirement s included to establish control over software development and prohibit unlicensed gaming and duty for licensees from expanding development prospects.

In addition, an amended requirement for moderation in the promotion of games is included to protect children, adolescents, and those with gambling disorders. The majority of the revisions proposed by Shekarabi are scheduled to take effect on January 1, 2023. Earlier this month, the Spelinspektionen stated that it had “no objections” to reintroducing temporary gaming liability measures in Sweden in light of COVID-19’s increased spread.

According to the Swedish Gaming Authority, the current rapid spread, which has prompted the government to implement tougher infection control measures, indicates that the circumstances surrounding the initial introduction “are now considered to exist again.”

Quotes from the Press Release

“We are now taking the next step toward reclaiming control of Sweden’s gaming market,” Shekarabi explained. “It is about limiting aggressive gaming advertising and prohibiting unlicensed gaming companies. Strengthened gambling regulation is necessary for effective consumer protection.”