Online casino site PlayOJO has begun a new advertising campaign with the objective of expanding the company’s presence in the regulated areas it operates in, notably the United Kingdom. 

The firm concentrates its efforts on two distinct verticals, namely bingo and real-money casino products, and it has collaborated with a marketing agency by the name of McCann Demand to guarantee that the newly launched advertising campaign will connect with its intended demographic.’

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“Feel the Fun” is new tagline for the online casino

“Madame OJO” is a one-of-a-kind mascot figure that was created by the firm in an effort to transmit the “joie de vivre” that is associated with iGaming, which the brand refers to as the “OJO feeling.” The current marketing campaign centers on “Madame OJO.” According to the corporation, this is the sensation that players have whenever they enter PlayOJO to participate in casino or bingo activities. 

The new slogan for the campaign is “Feel the Fun,” and it will be used to promote PlayOJO’s offer to audiences in an effort to reach even more people with it. The casino is prepared to take the experience even further by promoting certain of its assets, such as the 50 no-wagering free spins that are ascribed to a player’s account on their first deposit. 

This is an example of how the casino is prepared to take the experience even further. Money back is offered on each game, in addition to various bonuses that make the whole experience even more enjoyable.

Press Release Statements

The advertising campaign has begun in the United Kingdom and is being shown on television and other digital channels. It will also run in other countries and regions where PlayOJO is sold. 

The next country to participate in the campaign is going to be Spain. To comment on this particular chance According to Peter Bennett, worldwide head of brand for PlayOJO, the company’s brand is a location where customers can have fun and be entertained at the same time. 

He affirmed that the organization was enthusiastic about the new creative strategy that they had devised in cooperation with McCann Demand in order to provide gamers with even more enriching experiences. In the month of May, OJO had a run-in with the Advertising Standards Authority, which had determined that the company’s “Hot or Cold” advertisements were deceptive.

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