SOFTSWISS’ Affilka expands commission builder with new CPL variant

SOFTSWISS’ Affilka expands commission builder with new CPL variant

Affilka by SOFTSWISS, an affiliate marketing platform, has made the announcement that it would expand the capabilities of its commission builder by introducing the CPL (Cost-Per-Lead) commission model. 

All of Affilka’s online casino and sports betting operator customers may now benefit from CPL deals, which enable them to pay a predetermined amount rather than an hourly rate for each player registration.

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Making Extra Chances to Affiliates and the Operators

According to SOFTSWISS, the newly implemented commission scheme makes extra chances available to affiliates and operators. The CPA commission model, on the other hand, demands certain activities like as a deposit or subsequent gaming activity from players following registration. In contrast, the CPL arrangement gives compensation for any registrations that take place. However, operators have the ability to opt out of paying commissions for certain categories of players. These categories might include those who have not been authenticated, those who have several accounts inside the casino, those who have been deactivated, and those who have a self-exclusion restriction in place. 

The commission constructor offered by Affilka is characterized as a versatile tool that not only enables operators to choose certain countries for CPL agreements but also allows them, if necessary, to apply a different charge rate to various geographic operating environments (GEOs).

Increasing the Functionality and Quality of Service

According to Anastasiya Borovaya, who serves as Head of Solution at Affilka by SOFTSWISS, implementing CPL agreements is another step in the evolution of the product that makes logical sense. Affiliates and operators alike have access to a plethora of options thanks to them. Affiliates who are just getting their feet wet in the iGaming vertical or affiliates who want to try out new brand offers and their conversion rates as well as new geographic areas will benefit greatly from using them.

I-gaming operators may boost brand recognition and recruit affiliates from different niches by using cost-per-lead (CPL) arrangements. CPL has a lower payout than CPA, but it converts more customers. She went on to say that you need to consider the quality of the traffic in order to maximize your advantages. Unfortunately, its commission constructor enables users to establish a variety of criteria that must be met before a CPL incentive is activated. Affilka by SOFTSWISS has achieved a new milestone, surpassing the mark of 150 customers in its portfolio. Affilka has begun agreements with ten new businesses over the course of the last two months, which has resulted in the company’s client base growing while also increasing the functionality and quality of service.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.