Play’n GO, a Swedish developer of online slot machines, has announced that it will bring its highly regarded games to Connecticut, the fourth jurisdiction it entered in the United States.

The major focus that the iGaming developer has placed on North America is beginning to bear fruit, as seen by the fact that operators in Connecticut will soon be able to benefit from the company’s award-winning portfolio. 

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The Play’n GO management team has changed its strategy to take into account the problems that are happening now and to provide partners with interesting, high-quality content that is focused on improving retention.

The most recent success Play’n GO has had in the United States is an important milestone in the company’s efforts to expand its presence in the region.

With the new license, the developer was able to make a bigger impact in Connecticut. This opened the door for the company to continue growing in the state.

Play’n GO was able to strengthen its presence on both sides of the border when it opened a new location in West Virginia in December. This was after it had already grown in Ontario.

As a result of the latest change in how the company works, the supplier now has access to five regulated markets all over North America.

Play’n GO’s chief commercial officer, Magnus Olsson, talked about how excited he was about the new launch and how he hoped that operators in the Constitution State would soon be able to make money off of the interesting content that the company makes.

After getting their new license in Connecticut, Play’n GO products can now be bought in over 25 places where gambling is legal.

Even though its main focus is on the North American market, the company hasn’t forgotten about its most important markets in Europe.

After coming to an agreement with the Kindred-owned brand 32Red in January, the supplier made another significant accomplishment. This agreement helped the supplier strengthen its position in the vital UK market.

Play’n Go Sustains U.S and Europe Growth

Play’n GO, which is widely regarded as one of the most successful creators of iGaming software, always has a robust pipeline of new games in the works.

The company has big plans to add more than fifty brand-new products to its already wide range of offerings by the year 2023. Colt Lightning, their newest slot game, was just released about two weeks ago. It has features that are both electric and innovative, as well as aesthetics that are pleasing.

Play’n GO’s plan to deal with the unique problems that the iGaming business in the region faces is directly based on how busy the company’s release schedule is.

Olsson said that the cost of getting a new customer in the U.S. was pretty high, which is why operators put a lot of effort into keeping customers. He went on to say that the track record of success that Play’n GO possessed would help the company recruit many new partners.

This software company, whose headquarters are in Sweden, wants to be seen as “the best in every regulated market in the world.” Even though this goal might be seen as ambitious, Play’n GO seems to be putting in a lot of work to reach it.

Even though the supplier has a busy release schedule, the company continues to live up to its reputation for quality while taking advantage of every chance to grow. 

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