• Scientific Games, an American B2B provider of gambling solutions and services, has extended its partnership with the South Dakota Lottery. 
• The two companies have collaborated for over three decades and are eager to continue doing so.
• The agreement has been extended for six years and can be extended for an additional four.
• South Dakota Lottery has confidence in Scientific Games.

Scientific Games Reaffirms Its Dedication to the South Dakota Lottery

Scientific Games has extended its cooperation with the South Dakota Lottery by six years. The company has supplied the South Dakota Lottery for almost three decades. 

The new agreement will make the previous business the only provider of instant scratch games for the lottery. Therefore, Scientific Games will continue to give the South Dakota Lottery and its participants with “excellent enjoyment.”

Since the beginning of their cooperation, the supplier has supplied the South Dakota Lottery with scratch games, assisting the lottery in achieving double-digit growth in the immediate vertical. 

A portion of the revenues has traditionally been contributed to education in the State of Mount Rushmore. Numerous K-12 schools, universities, and institutes in the state have benefited from the lottery’s contributions made possible by the scratch cards of Scientific Games. 

In accordance with the terms of the agreement, Scientific Games will also provide the lottery with analytics, insights, popular brands, and more marketing services. According to the supplier’s announcement, the contract can be extended for four more years.

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South Dakota Lottery Is Delighted to Have a Leading Supplier Support It

The executive director of the South Dakota Lottery, Norm Lingle, remarked on the transaction. He commended Scientific Games for bolstering the lottery’s momentum and expressed his team’s eagerness to strengthen ties with the provider.

John Schulz, president for the Americas and worldwide instant products at Scientific Games, stated that his company is pleased to continue serving as the lottery’s exclusive provider. He pledged to continue providing the South Dakota Lottery with the finest content and services in the industry.

A week ago, Scientific Games signed a 12-year cooperation contract with the Texas Lottery, extending its partnership with another state lottery. A week before, the supplier had signed an arrangement with the Latvian lottery.